It’s what we’ve been waiting for- a roadmap out of lockdown. And we’re so glad it has finally arrived. For Melburnians, the 24th of November sees the official end of restrictions, while the easing of lockdown will come sooner for our neighbours in NSW.Families will...
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What is SEO – Search Engine Optimisation?
Search engine optimisation is our second language- in the office, we talk in backlinks, rankings, conversions, and organic traffic! But we often forget that SEO can be an overwhelming and confusing topic for many business owners.
How much SEO Services Cost | Pricing Guide 2021
How much does SEO cost? There is no simple answer to this question because there is no one-size-fits-all approach for SEO! And you should be wary of anyone who tells you so.
How to Outrank Competitors with SEO | 5 Simple Steps
We’re often asked, how can I outrank my competitors on Google? In this video, our General Manager, Nathan, explains some simple steps that can help you stand out and generate results even in a competitive market.
Is SEO Dead? Is Social Media and PPC Marketing Taking Over?
In recent times, the introduction of social media marketing and pay-per-click advertising has made people ask the question – is SEO dead?
What Are Backlinks in SEO and How to Build Links?
When talking about SEO at practiceedge, we often talk about relevance and authority. Relevance refers to how well you convey what you do to Google. More specifically, does your content, location, and website structure align with what you’re trying to rank for?
Website Hosting – Fast Hosting Australian Servers
True or false? All hosting companies offer the same service. False! The features of web hosting packages vary depending on the provider. Poor hosting can impact website performance and present a security risk. These days, no one has patience for a slow website, so web hosting is incredibly important. Site speed is also a factor in SEO.
Search Engine Optimisation (SEO) | Beginner’s Guide
Heard about SEO but not quite sure what it is? You’re not alone! Many of our clients understand the purpose of SEO – to improve ranking, increase traffic, and generate conversions- but very few understand how this is achieved.
How to Outrank Your Competitors
As our business name suggests, we’re dedicated to helping you get the online edge! Creating targeted and highly competitive digital strategies is our sweet spot- we love getting results for clients and we trust our process will help your business grow.
What is Retargeting and How Does it Work?
Has this ever happened to you? Let’s say you need a new television. You start your online research with a Google search, looking at different options online. You compare different televisions from the department stores and decide that it would be easier to go in-store and look at the screens instead.
Should I do Google Ads or SEO: Which is Better?
It’s a question we’re often asked- should I invest in Google Ads or SEO? The answer depends on several factors as our Google Ads Specialist, Linda, describes in this video.
How Long Does SEO Take?
How long does it take to generate results in a new SEO campaign? This is one of the most common questions we’re asked about the process and expectations of SEO. While there isn’t a straightforward answer for every client, there is a logical explanation as to why the SEO timeline varies from business to business.
Best Practice SEO
In this video, you’ll learn about some of the key factors that determine how well you perform in an organic search campaign. Our SEO Specialist, Britt, shares the SEO methods that work as well as outdated techniques to avoid.
Local SEO
What’s the first thing that consumers do when they’re looking for a local service? They type their query into Google!
Beware of These SEO Marketing Scare Tactics
In today’s world of legal solicitations from online marketers, we’ve become all too used to scare tactics replacing qualified sales strategy. With many self-titled “SEO Experts” popping up, offering guaranteed rankings and making incredible promises, offers that sound...














