It’s what we’ve been waiting for- a roadmap out of lockdown. And we’re so glad it has finally arrived. For Melburnians, the 24th of November sees the official end of restrictions, while the easing of lockdown will come sooner for our neighbours in NSW.Families will...
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How do Google Ads Work?
The next time you do a Google search for a product or service, take a minute to review the structure of the SERP (search engine results page).
Should I do Google Ads or SEO: Which is Better?
It’s a question we’re often asked- should I invest in Google Ads or SEO? The answer depends on several factors as our Google Ads Specialist, Linda, describes in this video.
What are Google Ads & How Can They Generate New Customers Fast?
Looking for a way to generate instantaneous digital marketing results? Here are five reasons why you should consider Google Ads.
Managing Poor Google Reviews – 5 Steps to Deal With Negative Feedback
A recent survey found that 85% of online consumers trust reviews as much as a personal recommendation from their friends. With your Google My Business listing being a critical factor to help finding new customers, effectively managing poor Google reviews may have a...
Why it Is Important to Claim Your Google My Business Profile
A Google My Business Profile is a powerful online tool that showcases your business details to customers. Ensure you claim your Google Business Profile and utilise the free platform as a part of your digital marketing strategy. What Is Google My Business? A Google My...
Google Q&A – What Is It, and How Can It Help my Business?
You may have heard that having a Google Business profile is one of the best ways to be maximise your local presence online, in fact, you likely already have one set up. Did you know though, that your GMB (Google My Business) comes with a full range of features and...
The Most Important Free Google Service You Should be Using
Are you utilising all the resources designed to boost your online presence? Did you know that some of these programs and platforms are free? Below, we discuss Google My Business profiles, explaining why you should have one, and how to maximise its effectiveness....
12 Ways to Get More Phone Calls from Your Digital Marketing
How often are new customers calling your business? The 12 proven strategies below have been identified by the expert marketing team at practiceedge as being the most practical, effective ways to ensure your phone keeps ringing. Improving return on investment is...
Engage, Reach, Convert: The 3 Step Approach to Generate Leads and Enquiries From Your Website
Generating leads, enquiries and conversion from your website is an important part of growing your business and reaching the local community. Lead generation and conversion strategies are sequences in attracting your ideal customers then leading them to engage with...









